Why are companies doing all sorts of weird things to make the “perfect” water to brew coffee and tea?
Consumers are wising up, and they’re quickly learning that not all tap or even bottled water is ideal for brewing – at least not if they want a great-tasting beverage. Some companies are stripping water and adding minerals with machines; others even offer tablets that dissolve in water to create the perfect mineral balance. The point is that today’s consumers want options, and finally, they’re starting to get them.
How does Taza Agua differ from other water designed for brewing coffee and tea?
We take what Mother Nature gives us – pure, clean, unadulterated water – and we don’t manipulate it by hand or with machinery. You can grow a pineapple with manmade additives and use some synthetic processes, and yes, it could taste great.
Our customers prefer organic pineapples – and that’s how they prefer their water, too. In its natural state, our water is ideal for brewing. There’s no need to add, delete, and edit anything to make it perfect because, at the end of the day, we can’t outsmart Mother Nature – no matter how hard we might try.
Are cleaner water and better coffee really the reasons behind the healthy, happy Costa Rican lifestyle?
They’re not the only reasons, but they certainly play a big part. Our volcanic spring water and organic coffee have long been tied to great health, happiness, and longevity. In fact, our co-founder’s grandfather didn’t need his first doctor’s appointment until he was 105 – a true testament to the Costa Rican lifestyle. This story – and our home country of Costa Rica as a whole – continues to be a motivator for all of us at Taza Agua to this day.
What’s so special about your plastic bottles?
We’re very excited about our eco-friendly packaging – both for our customers and for the world at large. Recycling on its own isn’t enough anymore, and traditional plastics clog up our rivers, streams, and landfills, hurting marine life and polluting our environment with harmful gases. Most take up to 1,500 years to degrade, too. Our plastic bottles and coffee capsules turn to wax in just a few years – cutting down on pollution and keeping our soils frees of harmful toxins and plastic fibers.
Think about this reality: The day our bottles and coffee capsules are made, we know exactly what their lifespan will be. And no other company in the world can make that claim!